Build your
brand pack

  1. 01Aesthetic packClaude Code
  2. 02Brand playbookHiggsfield
  3. 03Social creativesHiggsfield
  4. 04UGC + videoHiggsfield
  5. 05WebsiteHiggsfield + Claude Code
  6. ★The packClaude Code
01

Aesthetic pack

The only step you type on.

What you're
building
One page. Name, palette, typefaces, packaging, range.
Lull · our prompt

      
      
Open the Lull aesthetic pack →
        
The output

    

    
Your brand

      
Whatever you would call it. It can change later.

      
One line. What it does, or how it feels.

      
One sentence, like a one-liner. Keep it short.

      
An age range, and who they actually are.

      
Go by the vibes. Five or six words is plenty.

      
References as words, not images you upload.

      
A single mark used everywhere. One beats three.

      
Negative prompting. The clichés you do not want.

      
Optional. Leave it and the AI picks well from the feel.

        

        

          
          
          

      
Optional. One display face, one for body text.

        

        

          
          

      
Everything you want a mockup of, listed out.

        

        

          

      

      

      
    

  

  
Then

    
    
      
  1. Go to Claude, click Code
    2. 
      
  2. Paste. Attach your logo if you have one
    3. 
      
  3. You get an HTML aesthetic pack
    4. 
      
  4. Save as PDF from that page — step 02 needs it
    5. 
    






  
02

    
Brand playbook
Your whole identity as one image.

  
What you're
building
One image holding the whole identity.

  

    
Lull · our prompt

      
      

      
      
Lull playbook
The output

    

    
Your brand
Your prompts appear here once you have named your brand.

      
Your brief · from step 01

      
One copy, one paste. Everything after this becomes accurate.

        

      

      
    

  

  
In Higgsfield

    
    
      
  1. Image → Create Image
    2. 
      
  2. Model GPT Image 2
    3. 
      
  3. Paste the prompt
    4. 
      
  4. Attach your aesthetic pack
    5. 
      
  5. Generate · 7 credits
    6. 
      
  6. Download it — steps 03 and 04 need it
    7. 
    






  
03

    
Social creatives
Three ads and a banner.

  
What you're
building
Three ads at 4:3, one banner at 16:6.

  

    
Lull · our prompts

      
see the text

      
see the text

      
see the text

      
see the text

      

        
Ad 1

        
Ad 2

      

      
Ad 3

      
Banner
The output

    

    
Your brand
Your prompts appear here once you have named your brand.

      
Your brief · from step 01

      
Only the new parameters here. The rest carries from step 01.

        

        

          
          
          
          
          

      
see the text

      
or start from the ready-made ones

      
see the text

      
see the text

      
see the text

      
see the text

    

  

  
The fast way, all in Higgsfield

    
    
      
  1. Marketing Studio → Products → make a product from your playbook images
    2. 
      
  2. Pick an ad format — Headline, Key Features, Benefits, Social Proof, Then vs Now, Special Offer
    3. 
      
  3. Generate. Higgsfield writes the copy and lays the ad out around your product
    4. 
    

    
Or, for an editorial ad

    
    
      
  1. Claude Code → the ad-writer prompt → attach your playbook → four finished prompts, each naming a real scene
    2. 
      
  2. Image → Create Image → GPT Image 2 → paste one, attach your playbook
    3. 
      
  3. Aspect 4:3 for the ads, 16:6 for the banner
    4. 
      
  4. Generate · 7 credits each
    5. 
    






  
04

    
UGC + video
Four pieces. Still first, then the video.

  
What you're
building
A 9:16 still, then the same frame as a film.

  

    
Lull · our prompts

      
Stills

      

        
see the text

        
see the text

        
see the text

        
see the text

      

      
Videos

      

        
see the text

        
see the text

        
see the text

        
see the text

      

      

        
Talking still

        

      

      

      

        
Fridge

        
Vanity
The output

      

    

    
Your brand
Your prompts appear here once you have named your brand.

      
Your brief · from step 01

      
Who is in it, what they wear, where, and what they say.

        

        

          
          
          
          

      

    

  

  
In Higgsfield

    
    
      
  1. Image → Create Image → GPT Image 2
    2. 
      
  2. Paste the still prompt, attach your playbook, 9:16, generate
    3. 
      
  3. Click the image. A Generate video button appears
    4. 
      
  4. Paste the video prompt underneath it
    5. 
      
  5. Seedance · 8–10s · HD · generate
    6. 
    






  
05

    
Website
Every product photographed the same way, then the shop.

  
What you're
building
A working shop with your products in it.

  

    
Lull · our prompts

      
see the text

      

        

    

    
Your brand
Your prompts appear here once you have named your brand.

      
Your brief · from step 01

      
see the text

    

  

  
Then

    
    
      
  1. Higgsfield → Create Image → GPT Image 2 → lifestyle merch prompt → attach playbook → generate
    2. 
      
  2. Same again with the product shots prompt — clean ones for the shop grid
    3. 
      
  3. Download every shot
    4. 
      
  4. Claude Code → paste the website prompt → attach all your images
    5. 
    






  
★

    
The pack
Everything you made, on one page.

  
What you're
building
01/07
A deck you arrow through, not a scroll.

  

  

    
Lull · our prompt

      

        Open it full screen →
        
The output

    

    
Your brand
Your prompts appear here once you have named your brand.

      
Your brief · from step 01

      

      
    

  

  
Then

    
    
      
  1. Claude Code → paste → attach everything you downloaded
    2. 
    









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